GM Kicks in on Global Soccer Charity Program
Even as it announced a new marketing alliance with the world’s most valuable soccer team, Manchester United, General Motors revealed plans to donate 1.5 million soccer balls to needy children around...
View ArticleChevrolet Inks Deal with Manchester United as it Expands Marketing Efforts...
Baseball, hot dogs, apple pie and Chevrolet? That may have been the mantra in the ‘60s, but with 60% of Chevys now sold overseas more and more of the maker’s marketing effort is focused overseas. That...
View ArticleEwanick Gone, GM Plods Ahead on Manchester United Partnership
Just a day after GM’s global marketing chief Joel Ewanick was ousted – according to numerous reports due to issues related to the maker’s mega-million-dollar deal with Manchester United – the automaker...
View ArticleChevrolet Hopes to Keep Buzz Going During Oscars
Chevrolet plans to make another advertising splash during another huge television event: the Oscars. The maker is airing a 60-second film by South Korean filmmaker Jude Chun, who beat out 23 others,...
View ArticleValue of Deal with Man United Getting Early Test
One of General Motors’ most controversial marketing endeavors will be on full display in the U.S. this summer as Manchester United barnstorms across the U.S., wearing their new jerseys, featuring the...
View ArticleChevrolet Looks to Score with Man United Sponsorship
Chevrolet is finally launching one of its boldest and most controversial marketing efforts as the maker unveils Manchester United's new home shirt, sporting the Chevy logo. As part of Chevrolet's...
View Article
